I love kitesurfing, and I’ve noticed that the skills I use to navigate the ocean’s power on my kiteboard are quite handy in the ever-changing world of affiliate marketing.
Just like I carefully handle wind, waves, and unexpected conditions while kitesurfing, I apply a similar approach to steer my affiliate marketing business at Cherrington Media through industry changes, economic factors, and more.
Let me share how adopting a kitesurfer mindset helps me navigate the highs, lows, and uncertainties of this industry.
Reading the Wind to Seize Opportunities with Adam Cherrington Affiliate Marketing Strategies
In kitesurfing, being able to “read the wind” is crucial for success and safety. The wind can either lift you high into the air or cause a dangerous crash.
Similarly, in managing my affiliate marketing campaigns at Cherrington Media, I use the same keen perception.
I stay updated on industry changes, local advertising trends, and technological shifts that can affect my success.
When I spot an opportunity, it’s like catching a gust of wind that can lift my proverbial kite. I pivot with full control, adapting to changes swiftly.
For instance, when streaming video services became popular due to people cutting cable cords, I took advantage of this trend to expand my affiliate marketing in that space.
On the flip side, when publishers faced challenges monetizing certain products due to Apple’s privacy changes related to affiliate marketing tracking, I responded by quickly adjusting my strategies.
Just as with unpredictable wind patterns on a lake, in the business world, you have to be flexible and adjust your sails rapidly to navigate through challenges.
Carving Across Waves in Affiliate Marketing with Cherrington Media
One of the things I love about kitesurfing is riding waves at an angle and carving back and forth, leaving trails in the water.
To do this successfully without falling, I have to carefully balance the kite angle, distribute my weight on the board, and follow the right path while being lifted and dropped by the waves.
In my work at Cherrington Media, navigating through changes or new technologies is similar to riding high across waves.
It involves focusing on multiple aspects simultaneously. For example, when emerging marketing platforms like TikTok gain popularity, I jump into the opportunity, but I also keep a careful eye to check if it’s a sustainable opportunity or if it might fade.
I approach new opportunities diagonally, never putting all my resources into temporary trends that might fade quickly. This way, even if I face challenges in one area, my overall business keeps moving forward.
Timing Jumps Over Growing Swells in Affiliate Marketing
Just like zipping along the water’s surface is thrilling in kitesurfing, the most exciting part is timing jumps off waves.
It requires precision and a quick commitment, with only the kite sail to keep you afloat upon landing.
In my affiliate marketing world at Cherrington Media, a similar careful commitment to bigger visions is essential.
For instance, when I noticed the rise of social shopping a few years ago, I took the plunge and invested in the tools and talent needed to expand my affiliate model into that emerging sphere.
The decision felt daunting at first, considering the cost and effort involved. However, once we committed and integrated the skills to effectively harness social selling, our affiliate efforts experienced significant growth in exciting new ways.
You Have to Fall to Move Forward
In kitesurfing, everyone eats it hard at times, crashing into the water at full speed. As experts often say, if you’re not falling you’re not progressing in your skills.
It’s the exact same in business and especially in the ever-changing digital space. Similar to reading those winds, learning how to take smart risks and crash just enough means you’re moving in the right direction over the long term in your affiliate marketing business.
I hope my oceanic adventures and skills provide business insights you might apply in your own ways. Have a lovely day!
